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AppIn

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Send AppIn clicks to Google Analytics 4

A measurement ID and an API secret, and your clicks show up in GA4 as server events.

Last updated

Google documents the destination itself in its Measurement Protocol docs; this page is about the two values AppIn needs from it.

What you need

  • Your Measurement ID — it looks like G-XXXXXXX
  • An API secret

Where to find them

GA4 Admin → Data Streams → your stream. The Measurement ID is at the top; Measurement Protocol API secrets → Create makes the secret.

What to enter in AppIn

Settings → Measurement → Add destination, choose Google Analytics 4, paste both. Defaults are page_view for a link view and select_promotion for a store redirect.

How to check it worked

GA4 Admin → DebugView, and Realtime a few minutes later.

The mistake people make

Expecting these events to join up with sessions on your website. They will not. An AppIn click is a different client — we derive a stable client_id from the click itself, so a redelivered event stays one visitor rather than becoming two, but it has no connection to a browser session on your own domain. These events are for measuring campaigns, not for following a person through a journey.